A BRANDING AND DESIGN COMPANY DEDICATED TO BUILDING NEW BRANDS ON A MISSION TO DENT THE WORLD.
BGIN. Here’s to your future brand.
We partner with brand pioneers to transform new ideas into successful brands - giving new products and brands the ability to quickly and ferociously complete in established categories.
Because there’s no time like now.
And starts and re-starts are what life is all about.
We’re your CMO in residence. Your creative catalyst. Your driving insight. Your sparring partner.
HOW WE DO IT
WE
CO-CREATE
Our proprietary BrandInformers™ practice puts millions of consumers on the front line of innovation, ensuring scalable, proof-of-concept for new ideas.
EYE ON COMMERCIALIZATION
We are relentlessly single-minded - no kitchen-sink concepts - everything we do can easily translate into :06 in-market content.
FUTURE-
OBSESSED
We are mapping trends in every industry, building ideas that will be relevant today and ten years from now.
OUR WORK
ternships
Specdrums founders Matthew Skeels & Steven Dourmashkin with Jenny Lawton, former CEO of Makerbot
BGIN partners with Entrepreneurship at Cornell, a leading institution in entrepreneurship, to bring our branding and marketing expertise to Cornell teams, spanning undergrad, graduate and alumni. From launching our BGINternship program in the Summer of 2016 to our involvement in the E@C Advisory Council, we are pleased to partner with such an innovative entrepreneurial-minded institution like Cornell.
We love to pay-it-forward, so we are bringing in student founders for 3 weeks-in-residence BGINternships.
Interested in a BGINternship? Apply at info@burnsgroupnyc.com
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Burns Group is a brand building company that will find the bigger potential in your brand. Not with bigger org charts or bigger egos. But with small teams of experienced leaders who go deeper, faster. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments.
Learn more about Burns Group here: www.bgnyc.com
OUR WORK
Beer/Wine/Spirits/Fashion/Laundry/Skincare/Pet Food Food/Wellness/Tech/Education/Toys/Home Furnishings/Health
We sprint to success with proprietary tools and practices that blend data, insights and creativity to challenge assumptions and rapidly cultivate BIGGER potential. Typical sprints include:
DEFINE
Innovation Co-Creation
Innovation Strategy
Portfolio Strategy
Brand Mapping
Brand Architecture
CREATE
Insight
Brand Positioning
Brand Idea
Naming
Logo
Packaging Design
Brand Style Guide
UNLEASH
Messaging Strategy
Marketing Strategy
UX Design & Build
Marketing Website
Unboxing
Launch Campaigns
Asset Library
SERVICES
OUR PARTNERS
WE’VE DONE THIS WORK ACROSS DOZENS OF CATEGORIES,
extending equity for existing brands and building new brands
LET'S COLLABORATING.
Interested in working with us?