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A BRANDING AND DESIGN COMPANY DEDICATED TO BUILDING NEW BRANDS ON A MISSION TO DENT THE WORLD.
about

BGIN. Here’s to your future brand.

We partner with brand pioneers to transform new ideas into successful brands - giving new products and brands the ability to quickly and ferociously complete in established categories.

Because there’s no time like now.

And starts and re-starts are what life is all about.

We’re your CMO in residence. Your creative catalyst. Your driving insight.  Your sparring partner.

services

HOW WE DO IT

WE

CO-CREATE

 

Our proprietary BrandInformers™ practice puts millions of consumers on the front line of innovation, ensuring scalable, proof-of-concept for new ideas.

EYE ON COMMERCIALIZATION

 

We are relentlessly single-minded - no kitchen-sink concepts - everything we do can easily translate into :06 in-market content.

FUTURE-

OBSESSED

 

We are mapping trends in every industry, building ideas that will be relevant today and ten years from now.

work

OUR WORK

ternships

Specdrums founders Matthew Skeels & Steven Dourmashkin with Jenny Lawton, former CEO of Makerbot 

BGIN partners with Entrepreneurship at Cornell, a leading institution in entrepreneurship, to bring our branding and marketing expertise to Cornell teams, spanning undergrad, graduate and alumni. From launching our BGINternship program in the Summer of 2016 to our involvement in the E@C Advisory Council, we are pleased to partner with such an innovative entrepreneurial-minded institution like Cornell.

We love to pay-it-forward, so we are bringing in student founders for 3 weeks-in-residence BGINternships.

 

Interested in a BGINternship? Apply at info@burnsgroupnyc.com

 +      

 

Burns Group is a brand building company that will find the bigger potential in your brand.  Not with bigger org charts or bigger egos. But with small teams of experienced leaders who go deeper, faster. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments.

 

Learn more about Burns Group here: www.bgnyc.com

people
partners

OUR WORK

Beer/Wine/Spirits/Fashion/Laundry/Skincare/Pet Food Food/Wellness/Tech/Education/Toys/Home Furnishings/Health

We sprint to success with proprietary tools and practices that blend data, insights and creativity to challenge assumptions and rapidly cultivate BIGGER potential. Typical sprints include:

DEFINE

Innovation Co-Creation

Innovation Strategy

Portfolio Strategy

Brand Mapping

Brand Architecture

CREATE

Insight

Brand Positioning

Brand Idea

Naming

Logo

Packaging Design

Brand Style Guide

UNLEASH

Messaging Strategy

Marketing Strategy

UX Design & Build

Marketing Website

Unboxing

Launch Campaigns

Asset Library

SERVICES

 OUR PARTNERS

WE’VE DONE THIS WORK ACROSS DOZENS OF CATEGORIES,

extending equity for existing brands and building new brands

BG + BGIN
contact

LET'S           COLLABORATING.

Interested in working with us?

220 West 19th Street, 12th Floor

New York, NY 10011

hi@bgnyc.com

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