A BRANDING AND DESIGN COMPANY DEDICATED TO BUILDING START-UP BRANDS ON A MISSION TO DENT THE WORLD.
BGIN. Here’s to ever new beginnings.
We partner with brilliant pioneers to catapult their products into iconic brands.
Because there’s no time like now.
And starts and re-starts are what life is all about.
We’re your CMO in residence. Your creative catalyst. Your driving insight. Your sparring partner.
OUR SERVICES
OUR WORK
Getting Here:
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ternships
BGIN partners with Entrepreneurship at Cornell, a leading institution in entrepreneurship, to bring our branding and marketing expertise to Cornell teams, spanning undergrad, graduate and alumni. From launching our BGINternship program in the Summer of 2016 to our involvement in the E@C Advisory Council, we are pleased to partner with such an innovative entrepreneurial-minded institution like Cornell.
We love to pay-it-forward, so we are bringing in student founders for 3 weeks-in-residence BGINternships. In June 2016 we welcomed the Specdrums team (a startup launched through Cornell’s eLab program), founders Matthew Skeels & Steven Dourmashkin. During their BGINternship, Specdrums landed their brand positioning, as well as a new logo and packaging design. They also met daily with mentors in every marketing discipline.
Interested in a BGINternship? Apply at info@burnsgroupnyc.com
Specdrums founders Matthew Skeels & Steven Dourmashkin with Jenny Lawton, former CEO of Makerbot
DEFINE
We immerse ourselves in your business, and we unlock insight. We know that clear, compelling brand-level and platform-level strategy is the key to guiding design.
CREATE
We express the strategic “big idea” creatively and bring it to life by applying it to your brand’s visual identity, communications, and experience design.
UNLEASH
We translate our concepts and designs into interactive realities that drive engagement, advocacy,
and growth.
Getting Here:
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Joanne McKinney is a restless brand architect, constantly iterating and innovating to solve problems in new ways. She has a passion for insight and is a thought leader in strategic planning - creating new tools to unlock consumer insight and drive change.
Chamie Baldwin is a strategist who has been on both sides of the start-up equation. As a founder, she started a successful brand consultancy and has vast experience working with nonprofits and start-ups.
Sara Dotterer is deeply involved in nurturing consumer insights, rethinking brand positioning, and identifying innovation opportunity areas. A visual thinker, she is interested in design, strategy and where the two meet.
Eavan Cleary is a savvy designer and creative director fulfilling her dream of working in branding and furthering the meaning, purpose and stature of brands in our culture. Her work has a deep focus on craft and an ongoing drive to create thought provoking, innovative solutions.
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NYC is a center of innovation but not many marketing companies have figured out how to truly serve the startup culture and the brands of tomorrow.
The Burns Group is a branding and advertising company dedicated to helping build clients' brands to leadership positions. The experienced team at the Burns Group recognized that while many young companies are products or services in search of an insight and in search of a brand, brand strategy and execution is typically out of reach from a budget and timing standpoint.
BG partnered with experts in the startup world to invent a new model and through that process of discovery, the Burns Group launched BGIN, with a focus on startup branding, design, consumer advocacy and communications—all made more accessible to young businesses.
Learn more about the Burns Group here: www.burnsgroupnyc.com
OUR WORK
OUR PEOPLE
OUR PARTNERS
LET'S COLLABORATING.
Interested in working with us?